Published by The Motley Fool.

Next up from the 13 virtues is justice. As Franklin explained, “Wrong none by doing injuries, or omitting the benefits that are your duty.” In the investment world, the concept of justice appears when we consider socially responsible investing.

Right now, for example, many shareholders are pressuring certain companies to stop doing business with PetroChina, an oil company seen as being tied to genocide in Darfur because of payments to the government of Sudan. Pressure is mounting at JPMorgan Chase to adopt anti-genocide investing guidelines, and Warren Buffett’s own Berkshire Hathaway (NYSE: BRK-B  ) fully divested itself of PetroChina in 2007.